If you can watch this embedded video (Better Web App Development) and imagine watching it on your TV while you do 3 other things and still find it entertaining and cool then you could definitely benefit from Apple TV. And with more and more video content becoming available all the time it makes sense to be able to watch downloaded content via iTunes or any other method available on your TV. It is just another step in the evolution of educational/entertainment/sharing data accessibility. In the long run I see Apple TV either adding more capability like streaming movies and/or buying content directly from iTunes or being bundled with a TV and/or Cable Box or both. Either way I'm going to have to get a faster internet connection. Oh and did I mention that you will soon be able to watch YouTube videos directly on your Apple TV? See this article. I'll be interested in seeing how they do the UI on that. I'm learning a lot about UI design in my work with the UI team for the next version of OYE. Cool and interesting stuff...